OnePlus: The Chinese Smartphone Start-up Targets India

OnePlus was co-founded in late 2013 by former OPPO executives Lau and Carl Pei (Pei). With its “Never Settle” motto, OnePlus aimed at providing the best possible technology to users globally by creating elegantly designed smartphones with premium build quality and high performance hardware. The business model of OnePlus was built around razor-thin margins that focused on selling phones on low margins, monetizing instead on software and services and applications. OnePlus minimized overhead costs by manufacturing fewer units and limiting its inventory...